ANINE BING was launched in 2012 with headquarters in downtown Los Angeles, CA. Inspired by the fusion of Scandinavian heritage and American spirit, ANINE BING offers luxurious staples, wardrobe basics and statement pieces that are current and timeless. Creative director Anine Bing thoughtfully curates each piece in her 'see now buy now' monthly collections where she marries edgy and feminine in a soft meets hard design approach. To this date, ANINE BING is sold in more than 300 boutiques world wide. Eight ANINE BING flagship stores can be found in Los Angeles, New York, Antwerp, Paris, London, Barcelona, Madrid and Berlin.