FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London based Swedes behind The Saturday Group and INDUSTRIE magazine. FRAME HQ is based in California, bringing together the quality and heritage of denim manufacturing in Los Angeles. With a team based in Shoreditch, bringing the influence of a London style, cut and fit. The duo wanted to create the perfect pair of jeans, from design, to wash houses and cut & sew; the best people in their field have come together to create an unrivalled product in quality and price.